Standards
We build inside the standards body. And speak every protocol at the table.
HyperMindZ builds with IAB Tech Lab — contributor to AAMP 2.3, author of the Deals API reference implementation, among the first ten agents in its Agent Registry — and speaks AdCP natively across both products. We answer the emerging protocols rather than asking the market to adopt ours, and we route to no marketplace of our own. Whatever your counterparty speaks, the layer translates.
- IAB Tech Lab AAMP
- Seller Agent MCP
- AdCP
- A2A
- ads.txt
- sellers.json
- OpenRTB
We help write the standards we ship.
Every claim below links to the standards body or publication that made it.
Named contributor to IAB Tech Lab AAMP 2.3
HyperMindZ contributed the Deals Sync API MCP Server to AAMP 2.3, IAB Tech Lab's agentic advertising release — credited alongside contributions from AWS, Adform, SafeGuard Privacy, and Mixpeek.
IAB Tech Lab press release →Reference implementation for the IAB Tech Lab Agentic Task Force
We built and open-sourced the MCP server reference implementation of IAB Tech Lab's Deals API v1.0, exposing the full deal lifecycle as MCP tools with a mock provider for end-to-end testing.
IAB Tech Lab blog · GitHub →Among the first ten agents in IAB Tech Lab's Agent Registry
HyperMindZ Campaign Orchestrator was one of the first ten registered agents in IAB Tech Lab's Agent Registry, listed alongside Amazon, PubMatic, and Equativ.
ppc.land →Launch AI partner of Infillion's agent-native platform
At CES 2026, Infillion relaunched as an agent-native media execution platform with HyperMindZ as a launch AI partner, demonstrating an advertising operating system integrated with Infillion's MCP activation platform.
Adweek →Every standard, and where we stand on it.
| Standard | What it covers | Where HyperMindZ stands |
|---|---|---|
| IAB AAMP | The agent-to-agent media protocol suite | Named contributor — AAMP 2.3 Deals Sync API MCP Server; authored the Deals API v1.0 reference implementation |
| IAB Seller Agent MCP | The sell-side agent tool surface | Implemented as governed aliases across the tool set — conformance reported honestly, gaps included |
| AdCP | Agentic buying and selling verbs | Spoken natively on both the buy client and the seller surface |
| A2A | Agent identity and capability cards | Signed agent cards published for every registry participant |
| OpenRTB & deal IDs | Today's execution rails | Agreed deals distribute as standard deal IDs — execution stays in your stack |
| ads.txt / sellers.json | Ownership and supply-path evidence | Crawled and cross-verified for identity; the evidence drafts your agent |
| IAB Agent Registry | Neutral agent transparency and accountability | Among the first ten registered agents — identity validated against our legal entity and domain |
How we work with each.
IAB Tech Lab AAMP & Seller Agent MCP
Reference →This is where we build, not just what we support. HyperMindZ is a named contributor to AAMP 2.3 (the Deals Sync API MCP Server), authored the reference implementation of the Deals API v1.0 for the Agentic Task Force, and implements the Seller Agent MCP tool surface — the 41 standardized tool names run as governed aliases over one service layer.
AdCP — Ad Context Protocol
Reference →The open standard stewarded by AgenticAdvertising.org with 118+ member companies. Our platform speaks AdCP verbs natively on both the buy and sell side — full interoperability with the AdCP ecosystem, from a layer that operates no marketplace of its own.
A2A — Agent-to-Agent
Reference →Signed, versioned agent cards so counterparties can verify who they are talking to before a single term is exchanged.
ads.txt / sellers.json
Reference →Identity starts from the supply-chain records the industry already publishes. Discovery crawls real ads.txt and sellers.json files and cross-verifies every claimed path.
OpenRTB
Reference →Programmatic pipes keep working. Agentic deals land as deal IDs your SSPs and DSPs already understand — we don't replace the rails, we make them verifiable.
The Deals Sync API we contributed to AAMP 2.3 turns multi-field deal operations into simple MCP queries — an AI model asks for a deal in plain terms; the server handles the schema. That is what “standards-native” means in practice.
A note on wording: we implement the IAB Seller Agent MCP tool surface and report our conformance honestly, including what is partial or deferred. Where a formal certification program exists and we hold it, we will say “certified” — and not before.
Bring the protocol you already speak.
AdCP verbs, IAB Seller Agent MCP tools, A2A agent cards, or plain OpenRTB deal IDs — a working session will show your integration path on the protocol you already use.