About
Media is about to be traded by software. Someone neutral has to keep the record.
Advertising has moved through two eras — direct sales on insertion orders, then real-time auctions. The third is agent-negotiated commerce: buyer agents and seller agents discovering each other, negotiating, and settling. HyperMindZ builds the layer that makes those trades verifiable — and takes no position in them.
Advertising is the first market. Every agent-negotiated trade will need a deal plane.
The third era is already in production.
Agent-to-agent media buys ran in production in 2025. Cross-platform agentic buys spanning linear TV and streaming followed at CES 2026. The infrastructure round is being decided now.
share of brands forecast to use agentic AI for one-to-one interactions
Gartner, January 2026digital-video buyers live with, testing, or planning agentic AI in 2026
IAB Digital Video Ad Spend & Strategy Report, May 2026global advertising revenue in 2026, growing 8.9% on AI-driven investment
WPP Media This Year Next Year, June 2026Built in the standards bodies.
Every claim links to the standards body or publication that made it.
Named contributor to IAB Tech Lab AAMP 2.3
HyperMindZ contributed the Deals Sync API MCP Server to AAMP 2.3, IAB Tech Lab's agentic advertising release — credited alongside contributions from AWS, Adform, SafeGuard Privacy, and Mixpeek.
IAB Tech Lab press release →Reference implementation for the IAB Tech Lab Agentic Task Force
We built and open-sourced the MCP server reference implementation of IAB Tech Lab's Deals API v1.0, exposing the full deal lifecycle as MCP tools with a mock provider for end-to-end testing.
IAB Tech Lab blog · GitHub →Among the first ten agents in IAB Tech Lab's Agent Registry
HyperMindZ Campaign Orchestrator was one of the first ten registered agents in IAB Tech Lab's Agent Registry, listed alongside Amazon, PubMatic, and Equativ.
ppc.land →Launch AI partner of Infillion's agent-native platform
At CES 2026, Infillion relaunched as an agent-native media execution platform with HyperMindZ as a launch AI partner, demonstrating an advertising operating system integrated with Infillion's MCP activation platform.
Adweek →NVIDIA Inception member
HyperMindZ is a member of NVIDIA Inception, the program supporting startups building AI infrastructure.
NVIDIA Inception →“Agent-run advertising has been stuck in the demo phase because the deal plane remains fragmented across platforms.”
Built by people who shipped this industry's infrastructure.
Mano Pillai
A founder and operator at the center of advertising's identity infrastructure for two decades — now building its transaction layer. Mano co-founded and led Nikaza to its acquisition by Stirista, and was Chief Product Officer at LiveIntent (acquired by Zeta Global). At Neustar he built the mobile and cross-device identity graphs the industry planned and measured on; earlier, AddThis (acquired by Oracle) and AOL. One conviction throughout: advertising runs on neutral infrastructure — and the agentic era needs someone to build it. That's HyperMindZ.
Dinesh Bhat
Thirty-year systems architect; previously built Amazon's sustainability platform. Author of the platform's governance architecture, panelist on IAB Tech Lab's Agentic Roadmap launch, and co-author of the Deals API MCP reference implementation.
Jon Collins
Previously Fanatics and Neustar.
Peter Scott
Two decades bringing new technology into premium media. As Vice President of Emerging Media & Innovation at WarnerMedia and Turner Studios, Peter operationalized emerging production and content technology inside TNT, TBS, and Adult Swim — the operator's craft of making innovation actually run in a media giant. Since then he has advised interactive-monetization platforms in sports media, opening new revenue for leagues and rights holders across gaming, commerce, and interactive advertising. He brings the seller's-room fluency: he has sat where our media customers sit.
Peter Ilberg
Previously TransUnion, Tegna, Lotame, CBS, and NBC. Co-author of IAB Tech Lab's essay on open standards as foundations for agentic AI.
Paul Cheng
Global executive, entrepreneur, investor, and growth advisor. Operator and advisor across advertising and enterprise technology, including advisor to Kochava. MIT Sloan MBA.
We ship what we say.
We build in the standards bodies rather than around them — including reference-implementation work for the IAB Tech Lab Agentic Task Force. We publish what is running, label what is simulated, and say so where something is still being built. In a category that runs on trust, honesty is the product spec.
Talk to the people building it.
Investor, publisher, agency, or platform — a working session with the team goes straight to the running system.