BuyerAgentZ · the agentic trading desk for agencies
Modern agencies need an agentic trading desk.
Win more clients. Work more briefs. Reach more of the market — one brief in, negotiated deals out, across the seats you already hold, under approval gates you set. Already running in production under a partner's brand.
Mission control flies the most automated machines ever built — with a named human on every go/no-go.
Your trading desk runs the same way: agents work the market — discovery, negotiation, execution — and every consequential call holds for your named human. You set the strategy; approvals stay yours.
Photo: SpaceX · Mission Control, Hawthorne · CC0
reduction in buy-side supply-chain costs
lower CPMs on the same campaign
video completion rate
Industry results — independently reported; not measured on our network. From the first agentic CTV campaign, as reported by Digiday, 2026 →
New business
Their brief becomes the demo.
- Every agency can buy media.
- Every agency has DSP relationships.
- Every agency says it uses AI.
Don't tell clients you're agentic. Show them.
“What can you do that my current agency can't?”
“Give us your brief. We'll show you what our trading desk can find.”
brief → executable plan, in the room
Build your agentic business on infrastructure you don't have to own.
Independent and mid-market agencies compete on agility. Agentic capacity is how a small team answers like a network — without building protocols, registries, governance, settlement, and execution adapters yourself.
Capacity, not headcount
Your team answers more briefs and works deal types it can't reach today. The case is new revenue, not shaved cost. Compete above your weight.
Your economics stay yours
Retainer, managed service, or tech fee — your call. Your client relationship, pricing, data, and margin stay yours. We charge for infrastructure and agent work, never a percentage of your media.
White-label, in production
The same stack already runs in production under a partner's brand, launched at CES 2026. Your logo on the front, per-client branded workspaces from one deployment.
Standing you can show
Accredited agencies carry earned trust ceilings on the registry — higher autonomous deal limits, recorded on the registry. That standing travels with you into every pitch.
Agencies should own their intelligence. They shouldn't have to own the plumbing.
Start without a conversation: a $0 Starter seat on pay-per-crossing terms, and a 14-day agency reverse trial of the full desk — then decide.
However media trades next, BuyerAgentZ is already routing there.
The programmatic ecosystem is being joined by agentic paths, and BuyerAgentZ treats them all as routes: each buy takes the path that clears best under your rules, and every path lands in the same record.
each buy takes the route that clears best under your rules — and lands on one signed record
Your programmatic seats
Campaigns plan and activate on the DSP and platform seats you already trust — with pacing, performance, and finance rolling up in one workspace.
Agentic PMPs
Agent-negotiated deals that execute through the existing SSP rails as deal IDs your stack already understands. Agentic discovery — familiar execution.
Agentic direct
Where the supply side runs a seller agent, BuyerAgentZ negotiates agent-to-agent over open protocols and executes into the publisher's own ad server. BuyerAgentZ ↔ SellerAgentZ, no new hop in the middle.
Agentic isn't a separate media plan. It's another route available to your trading desk — same plan, same budget, same governance, one audit trail.
Follow the money.
Pick how you charge your clients — watch which arrow moves.
your retainer, set by you
Never appears on our paper — verify it in any signed settlement.
flat infrastructure + agent work
Structure and numbers in writing — talk to us. Never a % of media.
↑ your retainer, set by you
Never appears on our paper — verify it in any signed settlement.
↓ flat infrastructure + agent work
Structure and numbers in writing — talk to us. Never a % of media.
Whatever you charge, the right-hand arrow doesn't move — our fee never scales with your margin.
An invitation, not a program — we scope it with you.
Bring your own AI — or use ours.
Every buying capability, exposed as Skills.
Many large agencies are building buying AI in-house. Your agents call BuyerAgentZ's capabilities directly as composable Skills over MCP, and reach verified supply through the registry. Seven Skills open 200+ capabilities: targeting, deals, creative, proposals, analytics, approvals, budgets. Every call passes the same policy checks and lands on the same signed record. (Skills currently ship under the relay.* namespace.)
Your AI. Our rails.
Connect your agents →BuyerAgentZ is your AI team, fitted to your process.
For agencies that would rather buy than build: the complete agent-assisted workspace — configured to the way you already work. Role-based dashboards for fourteen agency roles, your org structure and approval chains, your workflow mapped in onboarding before anything goes live.
Map your process with us →A complete media operation in one workspace.
One pipeline, worked end to end by a crew of specialized agents — deal scout, planner, negotiation copilot, activation — with every workflow run recorded and auditable. You set the strategy and the approval rules. BuyerAgentZ works the market.
Briefs & planning
Structured briefs and a guided wizard turn objectives, budgets, and flights into inspectable plans — edited by humans, executed by agents.
Audience intelligence
Hybrid full-text and vector search across 6,000+ commercial audience segments from licensed data taxonomies, with IAB mapping and deterministic, auditable ranking. Reach numbers come from the database — never invented by a model.
Creative to activation
Creative management wired to activation — versions, validation, and trafficking in the place the campaign lives — plus an encrypted, idempotent audience pipeline with PII hashed before it leaves.
Measure, optimize, finance
Pacing, performance ingestion, and optimization roll up into a full agency P&L — cost efficiency, spend velocity, and profitability per campaign and per advertiser, in finance views a CFO can read.
One truth per role
Purpose-built dashboards for 14 agency roles, plus a governed agentic chat that executes — every action through the same policy checks and approval gates as the UI.
Answers in writing, each one checkable.
Evaluating agentic buying platforms for a client? These are the answers we put in writing — each tied to a signed record, a code path, or the public pledge. This section is written to be forwarded.
Row 0 — how every answer is enforced: every agent action is checked in code before it runs: allow, deny, or hold for a human. Routine actions clear; big ones wait for a named person. The audit trail records everything.
What do you charge when nothing transacts?
Just the flat platform fee. No deals means no crossing fees — a quiet month's invoice has one line. Fees track the number of deals, never their size.
Fee structure — in writing → /contactView the settlement trace — fee structure shown; worked example →
- DiscoverA buyer agent queries the registry for audio inventory matching its brief.agent_card: buyer/vertex-media · sig ed25519:9f4c…a71b · 214 seller agents returned
- VerifyCounterparty identity is checked both ways before anything is quoted.ads.txt × sellers.json → match · seller_id 118842 · buyer entity verified
- NegotiateTerms are exchanged under your own floors, caps and exclusions.floor $18.40 CPM · cap 3/user/day · 2 category exclusions applied · 3 rounds
- AgreeThe agreement is bilateral and signed by both parties. We are not one of them.terms_hash b31e…07d9 · buyer sig ✓ · seller sig ✓ · hypermindz witness only
- ExecuteDelivery runs downstream through your existing SSP and ad server.deal_id passed to execution · 1,204,318 impressions · settled in seller stack
- SettleMedia settles 100% seller-side — funds never touch us.media: 100% seller-side · hypermindz: flat crossing fee — charged only when a deal crosses
- ProveAgreed is compared against delivered, and written to the chain.delivered 99.4% of agreed · variance within tolerance · prev_hash b31e…07d9
We never held funds, never took custody, and never took a position in the media. Worked example; values illustrative.
Who owns the client relationship?
The agency. White-label to the core — your clients see your studio, and our name appears only if you put it there.
White-label, in production → #agenciesDoes it replace our seats and contracts?
No. It routes the DSP seats and direct relationships the agency already holds, and adds agentic paths as they emerge. Nothing migrates; no contracts change.
The rails we connect → /partnersCan our own AI use it?
Yes — every buying capability is exposed as Skills over MCP. Bring your agents, keep your IP; every call passes the same governance and lands on the same signed record.
Agency MCP docs → /skillsWho carries payment risk if you never touch funds?
The parties, same as today. We never hold funds — holding funds is exactly the conflict publishers are being warned about. We provide the signed reconciliation record; money moves in the parties' own systems.
Signed records → /platform#recordWhat happens to our data, and what if we leave?
Deal terms and campaign data belong to the parties; we never aggregate them into products. Export campaigns, agreements, and audit history in open formats and walk.
The neutrality pledge → /trustWhose inventory do you steer toward?
None. We operate no media marketplace and hold no inventory. Discovery runs through an open registry, and routing is glass-box and auditable — nothing we operate gets a ranking advantage.
The open registry → /registryIf software is going to spend your budget, you should set the rules it spends under.
Your agency operates it — these three things stay yours to demand. Ask your agency about governed agentic buying, or bring us both.
Know what every dollar bought
Every deal leaves a signed record of what was agreed and what was delivered — verifiable by you, at any time. No margin taken on your media, ever.
Set the rules your agents spend under
Budget caps, category exclusions, frequency limits, and approval thresholds are enforced in code before anything executes. The consequential decisions still wait for a named human.
Keep your agency and your seats
Nothing migrates and no contracts change. BuyerAgentZ runs on the agency relationships and platform seats you already have — it makes them governed and provable.
Bring one seat and one brief.
We'll connect a seat you already hold and take a real brief to a live, governed campaign — so you can judge BuyerAgentZ on a running example, not a demo reel.