Identity & Audiences linkage • eligibility • forecast
44%
Eligible
Eligible IDs 44%
Modeled Lookalikes 31%
Contextual Cohorts 25%
Inventory Plan Open • PMP • PG • quality
Open Exchange
Floors • shading • IVT
PMP
Deal‑ID health • curation
Programmatic Guaranteed
Capacity lock • SLA
CTV/Audio
SPO audit • app‑ads.txt
Pacing & Delivery auto‑tuned pacing • anomaly surfacing
Open Exchange
40% ✓
PMP
37% •
PG/CTV
23% !